The controller of the personal data processing described in this Privacy Notice is Lotus Technology Innovative Limited, c/o Browne Jacobson LLP, 15th Floor, 6 Bevis Marks, London EC3A 7BA, United Kingdom, registered with Companies House under number 13337498 ("Lotus", "we"). This page is operated on behalf of Lotus by DCB - Performance GmbH, Gustav-Meyer-Allee 25, Building 12/2, 13355 Berlin, Germany ("DCB"), acting as Lotus's processor.
For privacy-related enquiries you can reach the data protection officer at: dpo@eu.lotuscars.com. You may also address your request to the operator DCB; it will be forwarded to Lotus without undue delay.
On this campaign page we process your data to handle your test-drive request for the Lotus Eletre X: we collect your form details, contact you regarding your request, qualify your interest and arrange the appointment via your local Lotus dealer, supported by carefully selected service providers acting on our instructions.
(a) Form data: name; postcode; whether the request is private or business; preferred contact channel; e-mail address and/or telephone number; optional details.
(b) Communication and qualification data: notes from calls and e-mails, contact attempts (time, duration), qualification status according to the criteria defined by Lotus.
(c) Consent records: consent status, timestamp, version of the consent text, source URL.
(d) Technical data: unique event ID; advertising click IDs – only with the corresponding consent in the cookie preference centre; IP address at collection (transient, anonymised in analyses); log and security data.
We do not collect special categories of personal data (Art. 9 GDPR); free-text fields are kept to the necessary minimum.
(a) Processing your test-drive request, contacting you regarding your request, qualifying your interest and arranging a test-drive appointment are necessary to take steps at your request prior to entering into a potential contractual relationship and are therefore based on Article 6(1)(b) GDPR.
(b) Where required by applicable law – in particular for marketing contact by telephone or e-mail, Section 7(2) UWG – or where we contact you for purposes extending beyond your specific request, such communication is based on your consent pursuant to Article 6(1)(a) GDPR.
(c) Consent-based campaign measurement (conversion signals to advertising platforms, heatmaps/session analytics): only with your consent given via the cookie preference centre (Section 25(1) TDDDG; Article 6(1)(a) GDPR).
(d) Security and operation of the Site: our legitimate interest in a secure and functioning operation (Article 6(1)(f) GDPR).
(e) Evidencing consents given and complying with legal obligations: Article 6(1)(c) and (f) GDPR.
As part of the qualification process, telephone interactions may be supported by AI-powered tools, including voice-assistance and speech-to-text functionality. Where call recordings or transcripts are created, you will be informed at the start of the call where required by applicable law.
AI tools are used solely to assist the qualification and appointment-booking process. Final qualification and appointment decisions involve human review and are not based solely on automated processing within the meaning of Article 22 GDPR.
You may request to continue the interaction with a human agent at any time.
Call recordings and transcripts, where created, are retained only for as long as necessary for quality assurance, training, compliance and dispute-resolution purposes and are deleted in accordance with applicable retention policies.
Processors acting on our instructions: DCB - Performance GmbH, Berlin (operator of the Site and campaign operations on behalf of Lotus); Schottler & Simon GmbH, Berlin (contact centre; with sub-processors telli technologies GmbH (voice assistant), telegra GmbH (telephony) and Google Workspace (e-mail handling)); Vercel Inc. (hosting, EU region); Neon Inc. (database, EU region); Storyblok GmbH (content management); OneTrust (consent management); Google Ireland Ltd (tag management/analytics); Stape (server-side tag management, EU); Microsoft Ireland Operations Ltd (Microsoft Clarity, only with consent); Windsor Group AG, Switzerland (campaign metrics).
Further recipients: companies of the Lotus group (customer management/Salesforce) and the advertising platforms Meta, TikTok, LinkedIn and Google (consent-based conversion signals only, acting as processor or independent controller depending on the service).
Where your request is transferred to a participating Lotus dealer, that dealer will generally process your personal data as an independent controller for the purpose of arranging and conducting the test drive and managing subsequent customer interactions. The dealer's own privacy notice will apply to such processing.
Where personal data is transferred outside the UK, EEA or Switzerland, as applicable, we implement appropriate safeguards in accordance with applicable data protection laws. These safeguards may include adequacy regulations or decisions, Standard Contractual Clauses approved by the European Commission, the UK International Data Transfer Addendum, participation in recognised certification frameworks (such as the EU-U.S. Data Privacy Framework), or other lawful transfer mechanisms.
Campaign lead information is retained only for as long as necessary to administer the campaign, arrange requested test drives and resolve related operational matters – no later than 90 days after the end of the campaign – after which it is deleted or transferred to Lotus systems.
Evidence of consents and preference choices (36 months) may be retained for longer periods where necessary to demonstrate compliance with legal and regulatory obligations. Statutory retention obligations remain unaffected.
You have the right of access, rectification, erasure, restriction of processing and data portability, as well as the right to object to processing based on legitimate interests (Art. 15–21 GDPR). You may withdraw any consent at any time with effect for the future. You also have the right to lodge a complaint with a data protection supervisory authority, for example the data protection supervisory authority at your habitual place of residence or place of work.
Providing your data is voluntary. However, without the details marked as mandatory we cannot process your test-drive request.
Cookies are governed by the Lotus cookie statement: www.lotuscars.com/en-DE/cookie-statement. Details and settings options are available there and in the preference centre: Cookie Settings. We only use non-essential technologies with your consent.
We will update this Privacy Notice if the processing or the legal situation changes. The version published at the relevant time applies.
Version 1.0 ∙ September 2026 ∙ version ID: privacy_en_v1.0